SRAM

The SRAM brand was founded in the late 80s and impacted the industry through the introduction of the grip shift to the road bike. When they brought this technology to the mountain bike, it was the start of a continuous ascent for SRAM marked by major milestones in premium bike design and construction. For over three decades, the SRAM brand has been a leader in the industry not only through true innovation but also through demonstrable, meaningful support of the cycling community. From bankrolling major cycling events, sponsoring top triathletes, and underwriting women’s cycling, SRAM is wholly committed to the betterment of the world of cycling.