Casio's primary objective is to make products that work reliably in any environment, and can always be used safely. From the initial engineering phase to the release of the final product, Casio takes great pains to ensure there are no compromises on manufacturing quality. Casio's corporate creed is "creativity and contribution." It expresses the company's commitment to contributing to society by offering the kind of original, practical products that only Casio can. Products with innovative functions assist people in their daily lives and keep society moving forward. They also bring joy to people and help to create a new culture. When even a single new product is widely adopted, whole new markets develop, which fosters growth in related industries. This is the story of Casio's contribution to society-innovative products enhancing people's lives.