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More than just a hat, bigtruck® has become an icon of California Mountain Life that is embraced not only by World Cup Skiers but also those who believe the best athlete on the mountain is the one having the most fun.


Bigtruck finds its inspiration and inception in the youthful energy of the mountain towns of Lake Tahoe. Trucker hats from bigtruck transcend typical stylistic boundaries. They aren’t your average headgear worn to keep your head cool and protected. In keeping with this sense of adventurous irreverence, bigtruck hats feature bold graphics that are not just a reflection but also an extension of your individual, thrill-seeking nature.

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